CX and DX Solutions in India
Customer experience and digital experience services that make every touchpoint easier, faster and more consistent.
OZRIT helps businesses in India and overseas improve how customers meet them online. We map journeys, redesign websites, apps and portals, add personalisation and self-service, and measure what changes, so better experience shows up in retention and revenue.
Hire Us17+
Years in business
Founded in Hyderabad in 2009
500+
Engineers
Full-time, not freelancers
35+
Industries served
Across India and overseas
98%
Client retention
Long-term partnerships
Better Experience Comes From Fixing the Journey, Not Just the Screens
Customer experience (CX) is how people feel across every interaction with your business. Digital experience (DX) is how smoothly those interactions work on your website, app, portal and messaging channels. They are two sides of the same job.
Most businesses already have the pieces: a website, an app, a CRM, a support inbox. What is missing is a joined-up view. Customers repeat themselves, hit dead ends and drop out between channels. We start by mapping the real journey with your customers and your support team, then fix the biggest breaks first.
OZRIT combines UX research, design and engineering under one roof. That means the same team that finds the problem can build the fix, whether it is a new customer portal, a faster checkout, a WhatsApp assistant or a dashboard that shows where customers drop off.
CX and DX services we offer
Practical work that improves how customers find, use and stay with your business.
Customer journey mapping
Workshops and data reviews that show where customers get stuck, wait or give up.
UX research and usability testing
Interviews, session recordings and task tests that explain why users behave as they do.
Website and portal experience design
Faster, clearer websites and logged-in portals for customers, partners and staff.
Mobile and omnichannel experience
Consistent journeys across web, app, WhatsApp, email and in-store touchpoints.
Personalisation and content
Rules and recommendations that show the right offer or content to the right visitor.
Self-service and AI assistants
Help centres, chatbots and automated flows that resolve routine questions quickly.
Customer data and analytics
Event tracking, funnels and dashboards that make experience measurable.
CX measurement
NPS, CSAT and effort scores connected to behaviour, so you act on real signals.
Our CX and DX Process
From understanding the journey to measuring the improvement.
Discover
We review analytics, talk to customers and staff, and map the current journey.
Diagnose
We find the biggest breaks, rank them by impact and agree what to fix first.
Design
We design improved flows and screens, and test them with real users.
Build
We develop the portal, app, website or integration changes in short sprints.
Launch and Measure
We release, track the agreed metrics and compare against the baseline.
Improve
We use the data to plan the next set of improvements.
Where better CX and DX pay off
These are the journeys where we most often find quick wins.
Onboarding and sign-up
Fewer steps, clearer guidance and faster time to first value.
Checkout and payments
Fewer abandoned carts through simpler forms and flexible payment options.
Customer support
Self-service answers and smart routing that reduce repeat contacts.
Account and billing portals
Customers manage orders, invoices and documents without calling you.
Retention and renewals
Reminders and personalised content that bring customers back.
Field and partner experience
Tools for dealers, agents and staff that are as good as the customer-facing ones.
What decides the cost of a CX and DX project
Scope and channels drive the quote more than anything else.
Number of journeys
Fixing sign-up and checkout takes less effort than rebuilding the whole customer lifecycle.
Research depth
Customer interviews, usability tests and data analysis add time and insight.
Channels involved
Web, app, WhatsApp, email and in-store each need design and build work.
Integrations
CRM, ERP, support desk and payment links add engineering effort.
Personalisation and AI
Rules are simple, while recommendation and prediction models need data and tuning.
Measurement setup
Event tracking and dashboards need planning, and are worth the effort.
How we quote
A discovery sprint starts from $1,000 and ends with a fixed-scope or time-and-materials proposal. Team rates and engagement models are on our How We Work page.
Compliance Built In,
Not Bolted On
Regulatory requirements show up in architecture reviews, threat models, and rollout gates from sprint zero. Every system we ship is reviewed against the standards your industry, region, and customers actually live under, so production never surprises your auditors.
Industries we serve
We build with teams that already know your sector's rules, users and integrations, so you spend less time explaining your business and more time shipping.
Browse all industries- HealthcareDigital health and clinical systems
- FinancialFintech, banking and investment
- Food & HospitalityRestaurants, hotels and travel
- EducationEdTech, LMS and learning tools
- Information TechnologySaaS, cloud and enterprise software
- Retail & EcommerceStorefronts, POS and inventory
- Real EstatePropTech, listings and CRM
- LogisticsSupply chain and fleet tracking
OZRIT in the press
Our work and our team have been featured across leading technology and business publications.
Related services
UI/UX design services
Research, design and prototyping
Web design services
Conversion-led website design
Frontend development services
Fast, accessible interfaces
Web development services
Websites, portals and web apps
AI chatbot development
Self-service and support assistants
Digital marketing services
Bring the right customers to the journey
Custom software development
Portals and tools behind the experience
How we work
Engagement models, timelines and rates
FAQ
CX, or customer experience, covers everything a customer feels while dealing with your business, online and offline. DX, or digital experience, is the part delivered through digital channels such as your website, app, portal and chat. Good DX is a big part of good CX.
It usually starts with journey mapping and research, then moves to design, build and measurement. Typical deliverables are journey maps, a prioritised fix list, redesigned screens, working features and dashboards that track the impact.
We combine survey scores such as NPS and CSAT with behaviour data such as conversion, drop-off, repeat use and support volume. Together they show what changed and why.
A journey and UX audit takes 2 to 4 weeks. Building improvements such as a portal or redesigned flows takes 8 to 16 weeks, and we deliver the highest-impact fixes first.
Yes. Often the fastest gains come from fixing the top few journeys, such as sign-up, checkout or support, instead of starting again.
Yes. We build secure portals for orders, bills, documents, bookings and support, with role-based access and integration to your CRM or ERP.
Yes. We start with simple rules, such as showing relevant content by segment or past behaviour, then add recommendation models when there is enough data.
It depends on scope and channels. A discovery sprint, from $1,000, delivers a journey map and a prioritised plan. Build work is then quoted as fixed scope or time and materials.
Yes. Enterprises usually need cross-team alignment and integration with existing systems. Startups need fast, focused improvements to a few key journeys.
Yes. We run workshops with your product, marketing, sales and support teams, and hand over documentation your team can continue with.
